Hi guys welcome back to another episode of nuclear anarchy this is your host

Ektha I am very excited about our guest today because this episode is going to

cover our topic that I think a lot of the brand founders out there a lot of

you entrepreneurs out there that chime in all the time about your questions around the business of beauty, the business of starting your brand, scaling your brand, you know, bringing it to the point where you're feeling like you're truly succeeding. your

and brand, you know, bringing it to the point where you're feeling like you're truly succeeding in your endeavors.

Like, a lot of those questions are going to be addressed today.

So without further ado, and I introduce you guys to Joel Pollocks, who operates Palix Unlimited, which is a boutique consultancy,

specializing in advising beauty brands and investors on strategic initiatives and mergers and acquisitions.

So without further ado, welcome Joel,

I'm so excited to host you and learn from you today.

Thank you, actor.

I'm excited too and very happy to be speaking to you

from Lisbon in Portugal, where I live half of my life.

Oh how lovely is it nice over there today the weather?

The weather is perfect it's a little bit like California of Europe.

In fact, some Americans decided to come and live here,

but I also work and live in Paris.

Obviously I travel the world for my business.

But it's a good base.

It's a very good base.

That's so cool.

That's great.

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