Hey guys welcome back to skin care anarchy this is Echta and I am here today by myself

because I cannot wait to tell you guys about the safe seal it's the safe seal is now officially available. It's live. Our first

partners have already started utilizing it and displaying it on their

products, their websites. I am just so excited to see this come to life because it has been in the

works for way before skin care anarchy. This was something that I wanted to bring somehow to

this industry and I'm really excited that we've been able to get it off the ground

get it going and we've seen such great support already from all the brands out there

so huge thank you to every single brand founder that has backed us up on this I really appreciate you. Thank you

guys to every single brand founder that has backed us up on this. I really appreciate you guys who are the trail lasers of this industry and we need more founders to be thinking on this level of science and how to integrate that science in a comprehensible way for their

consumers to understand, to utilize for purchasing decisions, and then just

really use, you know, overall to understand themselves better their concerns their health

concerns skin health concerns wellness concerns all of these things that we oftentimes

as consumers we don't know what product is going to work for us we don't know what product is going to work for us. We don't know what product is right for us.

Is it something we can trust? Is it something that's safe fundamentally? And a lot of things when we talk about, that's really where I want to start is this idea of safety.

I think when it comes to the OTC world of products the the words, efficacy, and safety, and being approved, there's a huge gray area

here.

I mean, let's be honest, you know, how many times have you guys seen a seal or some sort of marking on a product and just wondered what does this even mean?

What is the relevance of this to me as a consumer? What does this mean for whatever it is I'm trying to target? I mean it's very hard right. I mean I know I've been in that boat many many times and so when I was really putting together these

criteria that we wanted to put down for the safe seal that was one of the fundamental principles was it has to be something

relatable. It has to be something where if you are a consumer and you look at that seal, you know that this is actually from a scientific perspective

there is not any obvious thing here that can go

completely wrong and it's gonna become a thing where now it becomes a liability

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