Realea Skincare - Where Nature is Our Guide
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 10 May 2022
⏱️ 35 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Ordergroove.
Realea is a skincare brand rooted in the traditions of medicinal alchemy, but focused on using plant-based products and some materials produced by animals, says Nick Grossenbacher, co-founder and Head of Product at the brand.
"There's a phrase in alchemy, which is 'Let nature be your guide,' or 'The alchemist follows in the footsteps of nature," Nick says. "If you go back far enough at a certain point, what became the modern pharmaceutical industry and what is now this kind of alternative practice of modern alchemy have a common origin."
To that end, Realea's products have a foot in nature's history and modern ingredients. Three of Realea's five products, for example, use oil of egg yolk, which is rich in retinol, a vital vitamin supplement.
Other active ingredients in Realea's products have similarly unique, historical connections to alchemy.
In Part 1, Nick talks about:
* Gratitude toward his landlord, who believed in his vision and became one of the company's first investors.
* His unusual career path as a Ph.D. student studying pre-modern systems of medicine.
* An explanation of alchemy.
* Why substances produced by animals are so important.
* The importance of retinol and its possible sources.
Join Ramon Vela and Nick Grossenbacher as they break down the inside story on The Story of a Brand.
For more on Realea, visit: https://realea.com/
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Transcript
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| 0:00.0 | you know, if you were to just leave a medicinal plant that you just picked out, it would, |
| 0:03.6 | it would wither and rot and crumble. Um, so, you know, by by working with it when it is still |
| 0:10.8 | fresh and vital, um, we're creating a product that kind of captures the living essence |
| 0:16.5 | and all of the intelligence and qualities of a plant or a mineral in a form that has been |
| 0:23.0 | purified of that which is corruptible so that it, you know, like a good Spajeric is said |
| 0:29.6 | to be like a fine wine, it only gets better with age. |
| 0:39.8 | Recorded at Send Lane Studios. |
| 0:43.9 | This is not your average entrepreneur or e-commerce podcast. |
| 0:46.6 | And he's not your average host. |
| 0:50.8 | This is the story of a brand with your host, Ramon Vela. |
| 0:58.7 | It's time to let your customers enjoy the products they love without the friction of reordering. |
| 1:03.5 | And that's why innovative brands like Pete's Coffee rely on Order Group subscription solution to build long-lasting relationships that drive recurring revenue. |
| 1:07.8 | From enrollment incentives to churn-fighting AI, Order Group gives your business the |
| 1:12.6 | tools it needs to be a subscription success story. Visit ordergrove.com forrest slash story to book a demo |
| 1:19.5 | today and receive two months off your first contract. Again, that's ordergroove.com |
| 1:24.8 | forward slash story. That's O-R-D-E-R-R-O-O-V-E.com for slash story. |
| 1:33.9 | Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand. Like always, |
| 1:40.1 | we have an amazing founder and brand that we're going to feature on today's show. |
| 1:44.4 | But before we do, we're going to start with gratefulness. |
| 1:47.7 | And so, Nick, is there a time that you can remember and share with us when someone did something |
| 1:53.2 | for you that just made you feel grateful because it meant that they believed in you or your vision |
| 1:58.6 | or your potential? |
... |
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