Realea Skincare - A Super Healer for the Skin
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 11 May 2022
⏱️ 36 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Ordergroove.
Realea's line of skincare products began with the Aurora balm, a "super healer" that works on eczema, psoriasis, wound healing, scar tissue reduction, and other unexpected skin issues, says Nick Grossenbacher, co-founder and head of product at the brand.
It was a problem pregnancy and difficult delivery that Nick's wife endured that inspired the balm's creation.
"My wife had an emergency cesarean section, and I immediately went home and created a balm for her to use on her incision site," Nick explains. "And she was using it every day, and her wound healed very fast, faster than the doctors expected it to. And she also has virtually no C-section scar. And that to me was a major moment and kind of coming to the sense that I need to do this work."
Growing the brand from that one balm, Realea wanted to create a link of skincare products that provided everything needed for skincare and the tissues deeper than the skin.
To that end, Tenebris turned out to be the product for beneath the skin. Meridiem is the brand's whole body moisturizer. Imber is a face mist. Astrum is a liquid face oil.
In Part 2, Nick talks about:
* How his wife's pregnancy complications led to the formation of the Aurora balm.
* An explanation of the uses of Aurora.
* A rundown of the brand's other products.
Join Ramon Vela and Nick Grossenbacher as they break down the inside story on The Story of a Brand.
For more on Realea, visit: https://realea.com/
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Transcript
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| 0:00.0 | there's a phrase in alchemy, which is, you know, let nature be your guide. |
| 0:04.2 | The alchemist follows in the footsteps of nature. |
| 0:06.8 | And there's this wonderful kind of well-known engraving from the 17th century that shows the |
| 0:12.5 | alchemist with a light following this personification of nature. |
| 0:16.8 | And, you know, in many ways, like what I'm talking about when I refer to the alchemy that I practice and the lineage and the tradition, |
| 0:24.6 | if you go back far enough at a certain point, what became the modern pharmaceutical industry and what is now this kind of alternative practice of modern alchemy have a common origin. |
| 0:35.6 | And, you know, a lot of the early development of modern pharmaceutical |
| 0:40.6 | industry was based in breaking apart what nature produced in plants and finding kind of what |
| 0:47.5 | were the most active components. And then that sort of morphed into these semi-synthetic, you know, like modifying a molecule that |
| 0:56.0 | nature produced. And now we're at a point where, you know, organic chemists are creating |
| 1:02.1 | completely new molecules that are unlike anything in nature and just seeing what they do |
| 1:06.6 | to the human body or a rat's body first, probably. |
| 1:21.4 | And, you know, it's also, I think a lot of people are aware of the fact that the pharmaceutical industry, you know, it is a, you know, part of our kind of modern capitalist system. |
| 1:28.3 | And so, you know, sometimes companies will modify a really effective molecule simply because the patent has expired on the old one and it's not as profitable. |
| 1:50.7 | Recorded at Send Lane Studios. |
| 1:54.8 | This is not your average entrepreneur or e-commerce podcast. |
| 1:57.5 | And he's not your average host. |
| 2:01.7 | This is the story of a brand with your host, Ramon Vela. |
| 2:09.1 | It's time to let your customers enjoy the products they love without the friction of reordering. |
| 2:09.6 | And that's why innovative brands like Pete's Coffee rely on order group subscription solution |
| 2:14.4 | to build long-lasting relationships that drive recurring revenue. |
| 2:18.7 | From enrollment incentives to churn-fighting AI, OrderGroove gives your business the tools |
... |
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