Real Estate Micro Farming: The Gateway to Consumer Trust | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 22 May 2023

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What is real estate micro farming? When the market is slow and the listings are low, the agent who wins the listing is always the agent people TRUST. Geo farming is a brilliant way to get everyone in a given area to know you and like you… But if you want trust, you need to take it to a micro level – and that means real estate micro farming. In this episode of This Week in Marketing, Jason Pantana breaks down a style of geo farming that too few agents know about. Real estate micro farming is about lasering in on one specific section of your geo farm with ads and trust-building content that establishes you as the listing agent of choice. Jason is covering how to adapt your content and marketing strategies to your micro farm and obtain permission to establish relationships. So, looking to get more listings? Watch this episode and then get micro farming! In this episode we discuss… 0:00 – About real estate micro farming 2:46 – A customer list 4:40 – Purchasing data 6:20 – Permission marketing 7:20 – Geotargeting 9:28 – Social media advertising 12:30 – Events 14:20 – Content 16:45 – It’s about branding ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Google Business Boss with Jason Pantana https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to geo farming https://www.tomferry.com/agent-tools/geo-farming-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Transcript

Click on a timestamp to play from that location

0:00.0	Today's conversation is not geographic farming.
0:03.2	It's micro-farm.
0:04.2	We are in a marketplace where if you're not positioning to earn and win the seller's trust
0:12.1	to generate listings, you're going to be without listings because we know there are more
0:16.1	agents, fewer sales, and so it's going to be competitive out there.
0:19.8	So here's the question, how recognizable is your brand as a listing agent?
0:24.2	Have you positioned yourself to win the mind share of your marketplace, your local marketplace?
0:28.6	What I'm noticing in my own coaching sessions, as I'm working with my coaching clients
0:32.0	in our ecosystem here, is that brand really, really matters right now.
0:35.9	Again, this is a no-like trust business, and if you're not establishing yourself as
0:40.2	the clear choice listing agent you're missing out, and when it comes to lead sources and
0:44.3	activities that are super effective in terms of winning over the trust of the seller in
0:49.2	a local marketplace, geographic farming is a way to go.
0:52.5	Now we know statistically speaking that roughly two-thirds of all listings are repeat referral
0:56.7	business.
0:57.8	Predominantly, for most of you watching and listening, that's your database.
1:01.3	Past clients, sphere, if you're not playing the trust game with your database, you're
1:04.8	missing out.
1:05.8	But the other lead source that is most capable of eliciting that sense of trust, I know
1:10.5	you, I like you, I trust you, not just personally, but I professionally trust you as a geographic
1:15.5	farm.
1:16.5	Geographic farming and database nurturing, those are two lead sources in terms of attraction
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tom Ferry, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tom Ferry and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.