Hello and welcome to Mind of Micah.

Today is part four of Micah's Rita of the Week.

If you haven't been falling along, shame on you, you can binge this whole thing this week.

It's called How Nespreso's Coffee Revolution got ground down.

Comes from the Guardian.

I find this to be a fascinating story.

Last in part three we learned about the global marketing campaign that include George Clooney and how they reinvent the brand and

raised their market share. But now, and we also learned about how Nespresso suffers in the US behind K-Cups in Kyrik, a little slow to market

and not a product that Americans prefer since Americans like giant cups of coffee,

which an espresso does not really deliver.

All right, it's time for part four.

I promise I'm going to be short with the plugs this time.

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And share it with a friend who, anyone who you think might enjoy. All right, time for part four.

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