Read Pt. 5: How Nespresso's coffee revolution got ground down

Mind of Micah

MWBK Creative

Comedy

4.1 • 1.1K Ratings

🗓️ 8 August 2020

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week's read is a fascinating story about product innovation, brand building, extremely petty corporate executives, environmental and ethical responsibilities, and George Clooney. SUBSCRIBE TO MICAH'S NEW READ OF THE WEEK NEWSLETTER: https://micahwiener.substack.com/p/micahs-read-of-the-week-vol-1 The rest of the story is coming the rest of the week. Read it: https://www.theguardian.com/food/2020/jul/14/nespresso-coffee-capsule-pods-branding-clooney-nestle-recycling-environment

Transcript

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0:00.0	Hello and welcome to Mind of Myka.
0:05.0	Today is part five and the finale of Myka's Read of the Week.
0:11.0	It's about Nisprasso.
0:15.0	It's a coffee product.
0:17.0	If you haven't heard the first four episodes,
0:21.0	go back and listen to them.
0:22.0	How Nisprisos Coffee Revolution got ground down, it comes to us from the Guardian.
0:26.8	This is the conclusion of the five-part series, the longest series in Micah's Read of the Weed history.
0:33.2	Micah's Reed of the Weak History.
0:38.6	Only one programming note today.
0:40.5	I promise.
0:42.0	Please, please, for yourself and for me, you'll subscribe to Micah's Read of the Week,
0:47.0	the newsletter. The link to which is in the description of this podcast, you click the link, you put your email address in, you're subscribed, it is free.
0:56.0	I think you'll like it, you can share it with a friend if you do. If you don't like it, give it two weeks and then unsubscribed,
1:02.0	you won't hurt my feelings at all I promise.
1:04.0	Micah's Rita of the week, the newsletter, please hit that subscription link and share your email address
1:11.4	here inside the description of this podcast.
1:14.7	Without further ado here it is part five of Micah's Read of the Week.
1:19.6	The conclusion as an espresso has, it has come up against an awkward truth. The more
1:26.8	popular a brand is, the harder it is to maintain a luxury image.
1:29.9	Quote, our competitor is not other coffee companies, claimed the new chief.
1:35.0	When you go into our boutique, you see us competing against Dior, or Louis Vuitton.
	...

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