Read Pt. 3: How Nespresso's coffee revolution got ground down

Mind of Micah

MWBK Creative

Comedy

4.1 • 1.1K Ratings

🗓️ 6 August 2020

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week's read is a fascinating story about product innovation, brand building, extremely petty corporate executives, environmental and ethical responsibilities, and George Clooney. SUBSCRIBE TO MICAH'S NEW READ OF THE WEEK NEWSLETTER: https://micahwiener.substack.com/p/micahs-read-of-the-week-vol-1 The rest of the story is coming the rest of the week. Read it: https://www.theguardian.com/food/2020/jul/14/nespresso-coffee-capsule-pods-branding-clooney-nestle-recycling-environment

Transcript

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0:00.0	Hello and welcome to Mind of Myka.
0:09.0	Today is Part 3 of Myka's Read of the Week. Today's Read of the Week is about Nauspresso.
0:17.0	How Nauspressos Coffee Revolution got ground down. It comes from The Guardian.
0:26.0	In Part 1. got ground down and it comes from the guardian. In part one we learned about the creation of the machine and the system. Part two we learned about its first
0:30.6	success. Part three, we're about to learn about an
0:39.5	espresso's explosion and it comes from a fairly unlikely source, George Clooney.
0:47.0	We're going to get to that in a moment.
0:49.0	Before we do, of course, a programming note, I'm not going to talk about any of the other
0:53.4	podcast backdoor cover, too much dip, other mind of mica things you should be
0:57.6	listening to, but the most important thing this week is to listen to this podcast and subscribe to the newsletter.
1:05.0	Micas read of the week.
1:06.5	The link to that newsletter is contained inside of the description of this podcast.
1:13.0	All you have to do is click on it.
1:16.0	Put your email address in,
1:18.0	start getting the newsletter.
1:20.0	If you don't like it after a couple of weeks unsubscribe,
1:22.0	I encourage you to do so but for now
1:24.6	that's all that I ask please do that and share it with a friend so I'm asking you two
1:28.4	things if you
1:33.3	will be coming to you weekly with all of the links to previous reads of the
1:36.5	the week as well as some thoughts on current events,
1:39.6	some other things that I recommend including podcast, possibly recipes, all sorts of things.
	...

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