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Mind of Micah

Read, Pt. 3: THE GREAT WINGS RUSH

Mind of Micah

MWBK Creative

Comedy

4.51.1K Ratings

🗓️ 29 June 2021

⏱️ 9 minutes

🧾️ Download transcript

Summary

TO SEE THE FUTURE OF FOOD DELIVERY, JUST LOOK AT CHICKEN WINGS. Subscribe to Micah's Read of the Week: micahwiener.substack.com

Transcript

Click on a timestamp to play from that location

0:00.0

Hello, and welcome to Mind of Micah.

0:08.5

Today on Mind of Micah, it's part three of the Great Wing Race, talking about the ways

0:15.9

that restaurants adapted and changed when the pandemic hit and how those changes will

0:21.5

continue.

0:22.5

We're on to the conclusion, and before we do, a reminder, check out Backdoor Cover, my

0:29.4

Sports Podcast with Brad Key, lots of stuff going on this week, as well as Mike

0:33.8

has read the week, the newsletter, we are closing in on episode our volume 50, almost

0:40.8

a full year into the newsletter.

0:43.6

If you haven't checked it out yet, you should.

0:45.6

And if you have checked it out, you should share it with a friend.

0:48.3

The subscription link is in the description of this podcast on to part three.

0:55.0

Other restaurant owners are wearier of the trend.

0:58.6

Robert Garino, who owns several restaurants in New York and is the CEO of five napkin burger,

1:04.6

started a virtual brand last summer, wings of course, but is winding it down now.

1:11.1

He warns that grafting delivery brands onto an existing restaurant can be harder than

1:15.6

the pitches make it out to be.

1:17.7

Capitalizing on excess kitchen capacity seems simple, until owners realize that everyone

1:22.1

is ordering from all their menus between six and eight p.m. or the multiple items need

1:28.2

the same equipment, or that staff just can't keep up.

1:32.1

Quote restaurants are in some ways little factories, in some ways they're not, he says, this

1:36.6

is what I found to be one of the most interesting parts of this whole piece, that on paper or

1:45.5

in principle, it seems like a good idea that I own a restaurant, but hey, you know,

...

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