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Mind of Micah

Read Pt. 2: How Nespresso's coffee revolution got ground down

Mind of Micah

MWBK Creative

Comedy

4.11.1K Ratings

🗓️ 5 August 2020

⏱️ 16 minutes

🧾️ Download transcript

Summary

This week's read is a fascinating story about product innovation, brand building, extremely petty corporate executives, environmental and ethical responsibilities, and George Clooney. SUBSCRIBE TO MICAH'S NEW READ OF THE WEEK NEWSLETTER: https://micahwiener.substack.com/p/micahs-read-of-the-week-vol-1 The rest of the story is coming the rest of the week. Read it: https://www.theguardian.com/food/2020/jul/14/nespresso-coffee-capsule-pods-branding-clooney-nestle-recycling-environment

Transcript

Click on a timestamp to play from that location

0:00.0

Hello and welcome to Mind of Myka. Today is Part 2 of Myka's Reed of the Week.

0:15.2

Today's Read of the Week is called

0:16.4

how Nespreso's Coffee Revolution

0:18.9

got ground down.

0:21.2

It's from the guardian.

0:32.1

If you joined us for part one, we talked about the sort of the birth of the Nespresso machine, the inspiration, and the design. the

0:33.4

the birth of the Nespresso machine, the inspiration, and the designer who made it come to life.

0:37.7

Plus, a little bit of history. I think you'll really enjoy it, go back and listen to it. A couple of quick

0:44.0

programming notes as always. First of all, most importantly, please subscribe to my new newsletter.

0:49.6

It's called Micah's Read of the Week. Perhaps you'll enjoy it.

0:52.8

You can subscribe at the link inside of this podcast.

0:57.2

So stop what you're doing.

0:58.4

Look at the podcast description.

1:00.1

Click on that link.

1:01.2

Enter your email address. It's that simple if you don't like it after two

1:05.2

newsletters you can unsubscribe by wanting to be mad at you and please share it with a friend

1:09.5

who you enjoy this podcast it might be a little bit easier for them to take than the pod. I know not everybody's a podcast person.

1:20.0

Okay, that's it. I'm not going to get into any more plugs today, other than for that, the newsletter, so please do that.

1:28.0

I will continue from the peace, as we mentioned last time we sort of learned about the birth of Nespreso.

1:35.0

30 years after its first successes, and by the way, parenthetically, I had no idea that Nespreso was a thing as I talked about in the first part

1:44.3

it was something that came on to my radar like five years ago I had no idea that this was

1:48.1

a technology that had been around since 1976 which is more than 40 years, but that's when they filed their first patent, really came

...

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