Hello and welcome to Mind of Micah and welcome back to Part 2 of Micah's rate of the week

the oral history of Four Loco. In part one we met the founders of Four Loco, the men who designed the beverage and its meteoric rise over a three-year period from

4.5 million dollars to 45 million dollars to 150 million dollars.

2010 being the peak. We were also introduced to some New York

society people that talked about party society I guess not society party

party people who talked about Four Loco and what happened when it became introduced.

We'll continue with some quotes from there.

But before we do, just a reminder,

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All right, I will continue from the piece from Grub Street, the oral history of Four Locum.

As usual, as I'll remind you from yesterday, I'm going to try and name everybody by name,

but try and get their titles because it can be a little confusion.

A quote from Nick Catch Dubs, co-founder Fool's Gold Records.

About the Four Loco, quote, old records.

About Four Loco, quote,

It's like when you get a quarter water from the deli.

The flavor is not cherry, it's just red.

That was my take on Four Loco. It's not a conventional fruit-based flavor. Oh, I get a hint of

pineapple. No, that shit is yellow. Which is funny. Writer Rips, a conceptual artist, is quoted quoted it's a good rooftop drink or if you're going to

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