Read of the Week: The Oral History of Four Loko

Mind of Micah

MWBK Creative

Comedy

4.5 • 1.1K Ratings

🗓️ 1 December 2020

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Micah returns to talk about the wild rise and quick fall of Four Loko. We're back tomorrow with part 2. Subscribe to Micah's Read of the Week: https://micahwiener.substack.com/ Read it: https://www.grubstreet.com/2018/08/the-oral-history-of-four-loko.html?utm_source=tw&utm_campaign=nym&utm_medium=s1

Transcript

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0:00.0	Hello and welcome to the Mind of Myka.
0:05.0	Hello again friends and welcome to the return of Myka's Reed of the Week.
0:15.0	How's it going? Good.
0:18.0	Hope everybody had a nice holiday over the Thanksgiving break.
0:22.0	Everyone's safe and healthy. over the Thanksgiving break.
0:22.8	Everyone's safe and healthy despite the raging global pandemic.
0:29.8	In happier news though, we're going to talk about something today that I teased on Micah's
0:35.3	read of the week the newsletter that dropped on Monday. You can subscribe to that newsletter in the
0:40.5	description of this podcast. It is free as always. in the subheadline line
0:42.8	as always
0:45.8	Here's what I teased. It's called the oral history of Four Loco in New York
0:51.8	The sub headline, it almost felt like liquid hyperbole, it was
0:56.3	fucking insane on every level. This piece comes from Grubstreet.com. It was published a couple years ago now that I now that I'm
1:07.0	looking at it written by Maxine Builder. And I don't have anything else remote other than call the hotline 800,
1:18.6	392, 6344, 800, 396344, and of course check out my two sports podcast backdoor cover where we pick
1:26.7	every NFL game with an algorithm that's hitting almost 60% of the season and too much dip where we make jokes. There's also too much dip
1:36.0	March if you want to support the fam. All right on to the oral history of Four
1:41.4	Loco in New York.
1:44.0	Reading from the piece.
1:46.0	In 2010, Katie Perry's California Girls was the song of the summer.
1:58.3	The iPhone 4 was cutting-edge smartphone technology and oversized camouflage printed cans filled with hypercaffinated
2:05.0	super booze were fueling New York's party scene.
	...

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