Read Pt. 1: How Nespresso's coffee revolution got ground down

Mind of Micah

MWBK Creative

Comedy

4.1 • 1.1K Ratings

🗓️ 4 August 2020

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week's read is a fascinating story about product innovation, brand building, extremely petty corporate executives, environmental and ethical responsibilities, and George Clooney. SUBSCRIBE TO MICAH'S NEW READ OF THE WEEK NEWSLETTER: https://micahwiener.substack.com/p/micahs-read-of-the-week-vol-1 Parts 2-5 coming the rest of the week. Read it: https://www.theguardian.com/food/2020/jul/14/nespresso-coffee-capsule-pods-branding-clooney-nestle-recycling-environment

Transcript

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0:00.0	Hello and welcome to Mind of Myka.
0:07.0	Today it's the return of Myka's Reed of the Week and we are back with another multi-part episode.
0:17.3	Hope your week is going well.
0:19.7	Couple programming notes as always.
0:21.8	First and foremost and most importantly if you'll do one
0:24.2	thing for me and one thing only. Subscribe to my new weekly newsletter. The link is
0:30.1	in the description of this podcast.
0:33.0	Please, please check it out, share it with a friend.
0:37.0	We will be sharing all of the links to all of the reads of the week
0:40.0	plus other things that I see, other podcasts I like, it'll be sort of Mica
0:44.2	recommends as a newsletter. If you don't like it you can unsubscribe, but
0:50.2	please do me a favor and subscribe to that newsletter today.
0:55.0	And the link is in the description.
0:58.0	All you have to do is tap it wherever you listen to your podcast.
1:02.0	Also check out backdoor cover or sports
1:04.3	podcast here at M.W.B.K. We're going strong as basketball continues and
1:08.9	hockey has started. There's lots of stuff. Baseball may still be happening who knows and of
1:14.5	course I have partnered with our friends over at Wash Media to launch too much
1:19.8	dip the number five sports podcasts in America as we speak check it out too much dip with Dave
1:26.0	rough Dylan Shivery and my man KJ think you'll really enjoy it I know that's there's a lot to
1:32.3	listen to but if you want some things to read
1:36.9	check out that newsletter in the description. Okay.
	...

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