From KCRW in Santa Monica, I'm Claude Brodesser Ackner, and this is The Business.

So you still want to do the show business, and you think that you got what it takes.

I mean, you really got a rap and be all at.

And prepare yourself for the brakes.

Check it out.

This week on the business, the chief rug merchant for the ABC Television Network answers the question.

How will measuring commercials instead of shows change what you see on TV?

Plus, whether or not to shoot a scene often depends on the weather.

We'll talk to meteorologist to the stars, Susan Jeanette.

But first, it's the Hollywood News Caravan.

Go nowhere, it's the business from NPR.

Hollywood's labor strife keeps getting weirder and weirder.

The Screen Actors Guild spent most of last week holding what variety aptly called a

hate-in, focused on AFRA's tentative primetime deal with producers.

The sum 40,000 members of SAG, who are also members of AFRA, were browbeaten to consider

voting against AFRA's proposed

deal. What's more, Guild leaders, who may have gone off their meds, were still vowing to

fight for an increase in DVD residuals, a demand that producers have consistently insisted is

a non-starter. SAG also said that they might hold out for a mileage increase for actors who have to drive to the set.

As SAG President Alan Rosenberg recently noted in an email to members,

the last mileage increase was in 1978, back when gas was 78 cents a gallon.

Not surprisingly, no deal with producers is expected before the actor's contract expires on June 30th.

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