The priority was immediate or theaters had shut down.

How do you take care of your people?

How do you conserve cash?

And what do you do in that downtime?

How do we survive?

We're six months in now without any meaningful revenue.

That's an equation no one's ever had to deal with.

No revenue is a weird place to be.

The real cost is how do you support your people?

And your landlords and your vendors

and everyone, right?

That's hoping to get paid and that you had paid reliability

and had a great partner too.

And that cost is financially and emotionally difficult.

And that's the cost I worry the most about.

Well, there's the magic of the theater,

more social beings, and we need the magic of community.

And community comes in different forms.

And the community that we create is the curated films

that bring people together for a common purpose

to come in and have a great movie experience.

Big theater, big sound, great story.

...