Spotify’s Daniel Ek — How to build trust fast
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 28 March 2023
⏱️ 43 minutes
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Summary
Normally, trust = consistency + time. But when you're scaling fast, you have to find shortcuts to trust, with your partners and your users. Spotify CEO Daniel Ek knows a thing or two about this. When he founded Spotify, he did what few disruptors ever do: He worked with the industry he was trying to reinvent. How did Ek build a relationship with a music industry wary of piracy? He found shortcuts to trust. And not just with the music industry, but users to. With cameo appearances from Gustav Söderström (Spotify's Chief Research & Development Officer) and Miles Daisher (Red Bull Air Force).
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Transcript
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| 0:00.0 | Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now, |
| 0:07.8 | with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed. |
| 0:17.0 | We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time. |
| 0:24.7 | So search for rapid response in your podcast player and subscribe to make sure you get all our episodes. |
| 0:31.2 | I'll see you on the other side. |
| 0:33.8 | It's a new sport called Skyeacking. |
| 0:36.8 | Superfund. |
| 0:39.0 | I've landed a Skyeck in front of about 60,000 people in Pittsburgh once, |
| 0:42.9 | doing about 65, 70 miles an hour |
| 0:44.9 | and like coming in about to touch the water |
| 0:46.7 | going, it's too fast, it's too fast, and just |
| 0:48.8 | keep the nose up and skip, skip, skip, skip, |
| 0:50.9 | yeah. |
| 0:51.9 | He's. Yeah. He name is Miles Dasher. |
| 0:56.0 | I'm a professional parachuteist, |
| 0:58.0 | Eagle Scout, bass jumper, a friend of the community. |
| 1:01.0 | I hope you've had your coffee today because Miles is high energy. |
| 1:05.0 | In fact, his idea of an early morning pick-me-up is to climb to the top of a really high |
| 1:10.8 | place and then leap right off it. |
| 1:13.0 | In our sport, we're all a little type A, we're all a little hungry and just kind of like running around like, |
| 1:18.0 | a, I want to jump off this, I'm ready to do this. |
| 1:21.0 | And that's pretty much all we think about when we drive around tall objects. Ooh, we could jump off. do this |
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