Quick Tip: Why Your "Ideal Customer Avatar" Is Broken
The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
4.8 • 828 Ratings
🗓️ 26 February 2021
⏱️ 20 minutes
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| 0:00.0 | Hey, my friend, welcome back to the podcast. This is episode number 473, and this is another |
| 0:06.3 | quick tip episode here on the show. If you've been listening to the podcast for the last few |
| 0:12.2 | episodes, you know I've been talking a lot about messaging and content, but not just any |
| 0:19.4 | kind of messaging, really about creating messaging that allows |
| 0:23.7 | you to stand out and really stand for something. And messaging and content, content is simply |
| 0:30.8 | the vehicle in which you get your messaging out there, right? So content, for example, |
| 0:35.2 | one piece of content for me is this podcast. The messaging is what I |
| 0:38.8 | put into and share with you on the podcast here. And if you listen to this past Wednesday's |
| 0:44.7 | episode with my good buddy Brandon Lucero, who's also a messaging mentor to me, and I'm going to be |
| 0:52.5 | sharing with you here in the next couple episodes, a lot about |
| 0:55.3 | my journey with messaging and content. Well, he has a brand new video series coming out. It's |
| 1:02.7 | totally free. It's called the content revolution. And if you heard last Wednesday or this past |
| 1:07.8 | Wednesday's episode, he spent like seven months putting this video series |
| 1:12.4 | together. And I cannot wait to, I've seen a little bit of it already and it's epic. It's so good. |
| 1:17.2 | And so in the Content Revolution video series, he talks all about how to finally create engaging |
| 1:23.0 | content with unique messaging that creates demand for your product or service that you have |
| 1:30.1 | that builds a profitable connection with your audience authentically and really forces |
| 1:36.2 | you to stand out because you stand for something, right? We often get lost in the sea of |
| 1:43.0 | content that's out there, and the content |
| 1:45.1 | revolution video series is going to help you stand out. So if you'd like to register for the free |
| 1:49.4 | video series, it is available on Monday, this coming Monday, March 1st. Go to Rick Mullready.com |
| 1:55.7 | forward slash 4x. That's the number four, the letter X. Rick Mulready.com forward slash the number four, |
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