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The Art of Online Business

Quick Tip: Why Your "Ideal Customer Avatar" Is Broken

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 26 February 2021

⏱️ 20 minutes

🧾️ Download transcript

Summary

Is your ideal customer avatar really working for you?If you've been listening to the podcast for the last few episodes, you know that I've been talking a lot about messaging and content - specifically around creating messaging that allows you to stand out and stand for something. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ In this episode, I want to share with you why what you've learned o...

Transcript

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0:00.0

Hey, my friend, welcome back to the podcast. This is episode number 473, and this is another

0:06.3

quick tip episode here on the show. If you've been listening to the podcast for the last few

0:12.2

episodes, you know I've been talking a lot about messaging and content, but not just any

0:19.4

kind of messaging, really about creating messaging that allows

0:23.7

you to stand out and really stand for something. And messaging and content, content is simply

0:30.8

the vehicle in which you get your messaging out there, right? So content, for example,

0:35.2

one piece of content for me is this podcast. The messaging is what I

0:38.8

put into and share with you on the podcast here. And if you listen to this past Wednesday's

0:44.7

episode with my good buddy Brandon Lucero, who's also a messaging mentor to me, and I'm going to be

0:52.5

sharing with you here in the next couple episodes, a lot about

0:55.3

my journey with messaging and content. Well, he has a brand new video series coming out. It's

1:02.7

totally free. It's called the content revolution. And if you heard last Wednesday or this past

1:07.8

Wednesday's episode, he spent like seven months putting this video series

1:12.4

together. And I cannot wait to, I've seen a little bit of it already and it's epic. It's so good.

1:17.2

And so in the Content Revolution video series, he talks all about how to finally create engaging

1:23.0

content with unique messaging that creates demand for your product or service that you have

1:30.1

that builds a profitable connection with your audience authentically and really forces

1:36.2

you to stand out because you stand for something, right? We often get lost in the sea of

1:43.0

content that's out there, and the content

1:45.1

revolution video series is going to help you stand out. So if you'd like to register for the free

1:49.4

video series, it is available on Monday, this coming Monday, March 1st. Go to Rick Mullready.com

1:55.7

forward slash 4x. That's the number four, the letter X. Rick Mulready.com forward slash the number four,

...

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