Welcome to the Art of Online Business Podcast. My name is Rick Mulready, and I'm an online

business coach, Facebook and Instagram ads expert, lifestyle entrepreneur, and I'm a total

coffee snob as well. Each week, you're going to learn actionable strategies, mindsets, and tips that take the

guest work out of growing and scaling a profitable online business so that you can truly

become an entrepreneur with impact.

This podcast is your secret weapon for fast-tracking the growth of your online business. Let's do this.

What's up, my friend? Welcome back to the podcast. Thank you so much for tuning in, as always.

Super appreciate you for hanging out with me today. Hope all is going well. I am sitting here recording

this and in front of me on my desk is the baby monitor. And I'm looking at

my, uh, sleeping taking a nap right now because my wife Amy just, um, made the switch. So she is an

online coach as well. And she was going into coaching calls. So she came in to hand me the monitor.

And she went to her calls.

And I just wrapped up a podcast interview.

And here I am recording this intro for part two of my interview with Brandon Lucero.

And so I mentioned at the beginning of the interview that you don't have to listen to last week's

episode with Brandon, where we talk about how to create messaging that stands out.

So we are all in a crowded market space, right?

And it really comes down to one amazing way to stand out in our crowded space that we all

operate in, regardless of what niche that we're in,

is through our messaging. And so in last week's episode, he breaks exactly how to do that down for

you. And I say at the beginning of this interview, I say, you don't have to necessarily

listen to that one before this one. But as we got going through it, I say, you know what?

...