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The Art of Online Business

The Switch: How I Became Strategic and Intentional With My Messaging & Content

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 3 March 2021

⏱️ 29 minutes

🧾️ Download transcript

Summary

Have you changed your messaging since starting your business? I bet you have! ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot. We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging f...

Transcript

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0:00.0

What's up, my friends? Welcome back to the podcast. Thank you so much for tuning in today.

0:04.5

Hope all is going well, whatever you are up to right now. In today's episode, I want to share with you

0:09.3

sort of my journey when it comes to messaging and who I serve and also how I've developed

0:18.2

the frameworks and methodology in which I now teach. And it's changed a lot

0:23.7

over the past couple of years. I've been in online business now for seven years. And I want to share

0:29.4

that all with you today. I get asked about this a lot. And so my goal for you with this episode is to

0:34.7

share with you how I've gotten to where I am from a messaging standpoint,

0:38.3

from what I teach in my business perspective, and then also give you some really tangible

0:43.0

takeaways that you can go and do in your business right now. So with that, let's cue the music

0:47.7

and dive right in. Welcome to the art of Online Business Podcast.

0:56.7

My name is Rick Mulready, and I'm an online business coach, Facebook and Instagram ads expert, lifestyle entrepreneur, and I'm a total coffee snob as well.

1:06.8

Each week, you're going to learn actionable strategies, mindsets, and tips that take the

1:11.8

guesswork out of growing and scaling a profitable online business so that you can truly

1:17.5

become an entrepreneur with impact.

1:20.6

This podcast is your secret weapon for fast-tracking the growth of your online business.

1:26.7

Let's do this. So I started my online

1:30.9

business journey in January of 2014. So I just celebrated my seven years running an online

1:37.7

business. And I left the corporate world September 30th, 2012. Not that I know exactly when

1:43.3

that was.

1:45.8

Woo, so happy I did that.

1:48.6

And I fumbled around for 15 months.

1:50.0

I had no idea what I was doing.

...

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