The Switch: How I Became Strategic and Intentional With My Messaging & Content

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8 • 828 Ratings

🗓️ 3 March 2021

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you changed your messaging since starting your business? I bet you have! ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot. We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging f...

Transcript

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0:00.0	What's up, my friends? Welcome back to the podcast. Thank you so much for tuning in today.
0:04.5	Hope all is going well, whatever you are up to right now. In today's episode, I want to share with you
0:09.3	sort of my journey when it comes to messaging and who I serve and also how I've developed
0:18.2	the frameworks and methodology in which I now teach. And it's changed a lot
0:23.7	over the past couple of years. I've been in online business now for seven years. And I want to share
0:29.4	that all with you today. I get asked about this a lot. And so my goal for you with this episode is to
0:34.7	share with you how I've gotten to where I am from a messaging standpoint,
0:38.3	from what I teach in my business perspective, and then also give you some really tangible
0:43.0	takeaways that you can go and do in your business right now. So with that, let's cue the music
0:47.7	and dive right in. Welcome to the art of Online Business Podcast.
0:56.7	My name is Rick Mulready, and I'm an online business coach, Facebook and Instagram ads expert, lifestyle entrepreneur, and I'm a total coffee snob as well.
1:06.8	Each week, you're going to learn actionable strategies, mindsets, and tips that take the
1:11.8	guesswork out of growing and scaling a profitable online business so that you can truly
1:17.5	become an entrepreneur with impact.
1:20.6	This podcast is your secret weapon for fast-tracking the growth of your online business.
1:26.7	Let's do this. So I started my online
1:30.9	business journey in January of 2014. So I just celebrated my seven years running an online
1:37.7	business. And I left the corporate world September 30th, 2012. Not that I know exactly when
1:43.3	that was.
1:45.8	Woo, so happy I did that.
1:48.6	And I fumbled around for 15 months.
1:50.0	I had no idea what I was doing.
	...

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