S2E308 The Secret Ingredient to Make More Sales with Darin Dawson
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 1 July 2025
⏱️ 36 minutes
🧾️ Download transcript
Summary
Even in the AI era, strong relationships will always be at the heart of every good business. In this episode, Darin Dawson, co-founder of BombBomb and Chief Growth Officer at Buffini & Company, shares how to build long-lasting relationships that will lead to a stream of referrals and increase your bottom line, now and in the future.
YOU WILL LEARN:
· The importance of trust and transparency in sales.
· The role of video in business communication.
· The future of AI in small business.
MENTIONED IN THIS EPISODE:
S2E302 Demystifying AI with Michael Thorne
“The Spirit-Filled Life,” by Charles F. Stanley
NOTEWORTHY QUOTES FROM THIS EPISODE:
“Nothing in this world happens without a sale.” – Brian Buffini
“You're better in person.” – Darin Dawson
“We are created to be in community with each other and to create a feedback loop that's constant.” – Darin Dawson
“The people that will win with AI will use it to enhance their ability to connect with people.” – Darin Dawson
“Be of value and abundance will follow.” – Darin Dawson
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Transcript
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| 0:00.0 | Welcome to It's a Good Life, the podcast for entrepreneurs, where it's all about growing yourself and your business. |
| 0:09.6 | Here's your host, founder of America's largest business coaching company, Brian Bafini. |
| 0:16.6 | Well, top of the morning to you and welcome to It's a Good Life, as mentioned by Mr. Lally. |
| 0:21.8 | I'm your host, Brian Bafini. And today we have a very special and unique guest. His name is |
| 0:26.6 | Darren Dawson. We know each other a long time. And Darren co-founded a company called Bombom, |
| 0:32.0 | which is a video software company that helps thousands of professionals build stronger relationships |
| 0:37.4 | through personal video messaging. And we at Bafini & Company, software company that helps thousands of professionals build stronger relationships through |
| 0:37.9 | personal video messaging. And we at Bafinian Company partnered with Bomba years ago because they |
| 0:44.2 | were doing it so much better than we were. We wanted to bring this service to all our members. |
| 0:49.5 | Now, in recent years, we've taken it a step further here. And when Darren had a little bit of free time on his hands, he became a consultant to the company. |
| 0:58.6 | And within the last year, he's become our chief growth officer. |
| 1:01.8 | A great guy with great insight, great insight on building relationships, sales, growing a business. |
| 1:08.1 | And then some very interesting perspectives on how to use technology to build |
| 1:11.7 | relationships. I've gotten a chance now to see him firsthand. I've known of them for years. We've built |
| 1:17.6 | a relationship for years, and now I've seen him working with the team inside here, building a |
| 1:22.7 | team inside here. It's been extremely impressive. And he's overseen our most recent innovation, which is our business |
| 1:28.5 | consultation program, which has absolutely taken fire. And we're going to talk to you all about that |
| 1:32.9 | today. So very, very excited. Darren Dawson, you know what? I knew I'd be interviewing you one day. |
| 1:38.4 | I didn't think I'd be interviewing you as part of the Pafinian company. No kidding. This is a big deal |
| 1:42.6 | for me. I listen to this podcast all the time. |
| 1:45.5 | This might be too much information for everyone, but I like to sit in my hot tub very |
| 1:50.1 | early in the morning and listen to the Good Life podcast as the sun comes up on the mountains |
... |
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