Hey, everybody. This is Carl White. Broadcasting from the secret headquarters here at the Mortgage Marketing Animals slash Freedom Club. And you're listening to Loan Officer Freedom number one podcast in the world today for loan officers. So, hey, I just got back from our live event for the Freedom Club. It's where we

have hundreds of the top loan officers in the United States that are part of our group and

sharing great ideas. And man, I just, I'm just all fired up. So I might be a little hype today,

a little hyper. I'm still on a very high energy level up. So I might be a little hype today, a little hyper.

I'm still on a very high energy level.

We met at Lake Tahoe.

And boy, I thought it was really exciting.

I just read a, I read an article in the Scotsman's Guide, which by the way, great magazine.

They're kind enough to ask me to do articles in there and a class act group over

at the Scotsman guide. So there's your a plug for them. They are. They're just an outstanding

group. But I read an article in there that somebody had written or a survey that somebody had done

and it was like, I don't remember the exact numbers, but it was like

78% of all the loan officers thought that their business was either going to stay the same

the second half of this year, which is 2022 as I'm recording this, or go actually go down. I think

it was something like 40% thought their business was going to be worse the second half of the year than the first half of the year.

And so we brought that up during our meeting. And our meeting, I think it was like 97% of the loan officers anticipated their business, not staying the same, but actually growing

the second half of the year. And it's just simply because of a plan, right? You just got to

map out a plan. So anyway, that's not what the topic is today. So what we're going to talk about

today is a question I had that came into me from off of one of our Facebook groups about lead generation.

And so that's what we're going to talk about today is lead generation. Before I do that,

hey, I just want to thank all of you so, so much for making this the number one podcast,

just outstanding reviews. And that's really what drives the machine here.

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