Q&A with Tommy - Outselling Your Competition Without Lowering Your Prices

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 14 January 2022

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $100 million-plus home service business with over 400 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses.

In this special episode of the Home Service Expert podcast, host and A1 Garage Doors owner Tommy Mello answers your biggest questions about equity sharing programs, pricing, performance pay programs…

Transcript

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0:00.0	Most competition looks at the marketplace.
0:02.9	They see what everybody else is at offering.
0:05.1	They take the average.
0:06.3	They go slightly below to remain competitive.
0:08.9	Then they provide their competitors offers with a little more.
0:12.6	They end up with a value proposition more for less.
0:16.0	And the big secret, the competitors they are copying are dead broke.
0:19.7	So why enter so you copying them? The competitors everybody are copying are dead broke so why enter so you copying them the competitors
0:22.8	everybody's copying are crap the guys that are giving away the farm and the mailers on the coupons
0:28.6	i don't want to follow those guys find the biggest guy in your market you go find the biggest h-vac
0:34.4	biggest roof or biggest plum biggest, whatever it is,
0:38.1	they're by far the most expensive.
0:40.2	Told you guys that a million times.
0:41.6	Never want to be the cheapest.
0:43.4	Welcome to the home service expert,
0:45.9	where each week,
0:46.9	Tommy chats with world-class entrepreneurs and experts
0:49.6	in various fields,
0:51.0	like marketing,
0:52.1	sales,
0:52.7	hiring, and leadership to find out what's really behind
0:56.1	their success in business.
	...

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