Productization is the process of making your service look like a thing, making it look tangible.

So the way you do that and the way I love to tell people to do it, it's like walk into

Walmart and grab a thing, it tied off the counter, off the shelf.

And look at the way Tide markets its product, right?

There's a brand.

There's a name. If you flip over on, you know,

there's instructions to use, there's the use case, there's a caution, right? And if you think of

your service in the same way, so brand your service, brand the steps of your service, name it,

provide instructions for use. In other words, this is how you get the

most out of our six-month healthy office program. Here's who it's meant for. Here's the

cautions. Like, don't trickle into month seven because that's when you get into problems,

whatever. It's about productizing your service and making it look like a tangible thing. That gives you

marketing differentiation and allows you to set yourself apart from every other HBAC company,

plumbing company, electrician that is selling effectively the same service. Welcome to the

home service expert where each week Tommy chats with world class entrepreneurs and experts in various fields, like marketing,

sales, hiring, and leadership to find out what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

All right, I'm really excited about today, guys. I've got a very special guest visiting us from Canada.

All the best people come from Canada, I think.

I'll tell you, this guy's book, I read this, I took more notes and the automatic customer.

Then I read your book, Built a Cell, which I'm a huge fan of.

You've authored a couple other books, I think, what is it, the art of selling your business.

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