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Powerhouse Women

Q&A: Building The Business That Stretches You (Pricing, Offers + Launches)

Powerhouse Women

Lindsey Schwartz

Education, Self-improvement, Business, Entrepreneurship

4.9912 Ratings

🗓️ 28 April 2026

⏱️ 28 minutes

🧾️ Download transcript

Summary

Do you feel called to take your business to the next level, but don't know how? Today, I answer your questions on how to build the business of your dreams! I walk you through pricing, offers, launches, and more, whether you're starting from scratch or a seasoned entrepreneur. I share strategies on how to raise your rates, actionable tips to help you attract your first-ever clients, and a roadmap to refine your offers (or know when to pivot.) If you want to stretch your business goals and break through limits, this is your episode!

 

HIGHLIGHTS

00:00 How do you navigate pricing after a career transition?

04:30 The hidden strategy behind pricing rates.

07:55 Tangible tips to raise your pricing.

12:00 How has being a woman changed in business?

14:10 How to attract your first client when starting a new business.

19:10 When is the right time to experiment with your offers?

23:20 What to do when an offer isn't working.

 

RESOURCES + LINKS

Applications for our Spring 2026 Expanders Retreat are now LIVE - apply HERE!

 

Tickets for the 2026 Powerhouse Women Event are now LIVE HERE!

 

FOLLOW

Powerhouse Women: @powerhouse_women

Lindsey: @lindseymarieofficial

Visit the Powerhouse Women website: powerhousewomen.co

Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

Transcript

Click on a timestamp to play from that location

0:00.0

for anyone else who is finding themselves not super confident in the pricing that you are currently

0:08.9

charging or maybe you want to increase it and that starts to make you feel a little wobbly.

0:13.9

You're going to feel stretched anytime you raise your rate or any time you go to put a new

0:19.6

offer out there that isn't proven yet. You build

0:22.1

confidence over time and therefore a lot of times rates will reflect that as you have more

0:28.5

evidence of the transformation that you're providing. We are back with another Q&A episode.

0:40.3

We're diving into some business questions today on pricing, on offers and where to find clients, on knowing when to pivot.

0:49.3

So if you are craving some business content, we've got you today.

0:55.0

And what's so fun, so we have this text community, and a lot of times that's where I will put out the call for questions when I'm doing Q&A episodes.

1:04.0

And there's this voice feature that I just learned. I can actually download the voice message and share it directly on the

1:11.6

episode. So Andrea Berkeley's question is first and I'm going to play her actual voice note

1:18.6

and let you hear her question. It's such a good one, specifically for those of you who are

1:22.9

transitioning from something you maybe had a lot of expertise in into a new area, and you're wondering how to

1:29.8

navigate pricing. So here is what Andrea said.

1:33.7

Hey, Lindsay, it's Andrea. I am at a stage of my business that my friends and I are lovingly calling

1:38.5

business puberty because I am transitioning from the career that I've known for the last seven years

1:43.3

being a therapist to a completely new career of being a public speaker and trainer.

1:49.0

And it's awkward.

1:51.0

A couple of areas that are really tough right now are pricing.

1:54.0

So because I'm new as a speaker, I am inclined to take low-paying work, but I'm also an expert in my field. And so I definitely

2:02.5

qualify for some higher-paying work. It's so strange because in the same week, I'm accepting

2:08.3

a $300 luncheon learn and a $15,000 training contract. And it's just awkward. Plus, as I'm

...

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