Every time we eat a meal, we make a choice with impact real.

The only way our earth will heal is changing what we grow.

Was that Seth Goldman singing?

Yep, it was.

And if you listen in to the whole episode, you'll be treated with a full Earth Month

C shanty at the end featuring Seth, co-founder Spike, and Javier Stark.

You're joining the Startup CPG podcast Earth Month episode.

I'm your host, Jesse Freytag.

When you operate in a consumer economy and you're committed

to sustainability, you're automatically in a contradiction, right? The definition of consume

is to devour and destroy, and the definition of sustain is to uphold life. And so the best

thing to do is to recognize it, be honest about it, do your best to reconcile those contradictions.

Today is part three of our podcast series with Seth Goldman, Startup CPG's Entrepreneur in

Residence, who is joining us once a month to talk hot topics in CPG. This episode is all about

sustainability, planet-based commitments, and Earth Month. You may know Seth as the co-founder

of Honest Tea and author of Mission in a Bottle, may know Seth as the co-founder of Honest Tea and author

of Mission in a Bottle, and Seth is now the co-founder and CEO of Eat the Change,

co-founder of Plant Burger, and chair of the board for Beyond Meat. Listen in as Seth covers

how to develop planet-based commitments as a brand, the challenges of recyclable and compostable packaging,

how to balance marketing and education about sustainability with the food product,

eat the changes Earth Month efforts, and more.

Hi, Seth. Welcome back to the show today. Thanks, Jesse. Great to be with you. Yeah, great to have you here. And so glad that we get to talk with you during Earth Month and excited to tap into your knowledge about sustainability and eat the Change's planet-based commitments.

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