Partner with someone who truly compliments you. Ask for help early. We're doing this with and for our kids and with and for others kids. I think just keeping that next generation and the mission of saving kids creativity is what drives us.

Welcome to the Startup CPG podcast. I'm your host, Jesse Freytag. Based on the latest

Torrance test data, 85% of today's children are less creative than their 1980s counterparts.

CPG industry veterans Aaron Fasano and Liz Seeley realized that part of the problem is old thinking

when it comes to what kids eat and drink. They started dreaming up drinks and

snacks with their kids to bring imagination back to lunchboxes and beyond and together founded

Starryside. Their first product is organic immunity boosting Starwater in adventure-ready,

kid-sized cans. Their big launch is coming up this week during World Creativity and Innovation Week, which runs from April 15th to 21st.

Listen in as Liz and Aaron share the story behind Starryside, how their backgrounds with some of the largest CPG brands inform their work,

the process of getting to a minimum viable product including flavor development and finding a manufacturing partner, how they

maximized Expo West and the startup CPG Alley Rally, how their kids inspire them and participate

in the growth of Starryside, and more.

Hi, Erin and Liz.

Welcome to the show today.

So glad to have you here.

How are you both?

We're wonderful.

Thanks for having us, Jessie. Yeah, so awesome. Well, I'd love if you could start out by just telling us a little bit about

yourselves and then about Starryside. Sure. I'm Erin Fasano. I'm the co-founder of Staryside.

We are a brand on a mission to save kids' creativity through more inventive sips and snacks.

And we've recently launched our very first product called Starwater, which we brought with us to the startup CPG Allie Rally at Expo West.

And we were voted second place for favorite product.

...