Well, if you look at Siette specifically, they weren't even Siette.

They were called Must Be Nuddy.

So during the course of the program, there was a kind of a repositioning and a rebranding that

took place, but they were very, very small when they joined Skew.

Just remember Siette was where they were there, where they are now,

it's, you know, it's been a long journey. They say what overnight success has to take 10 years.

So just remember that. Welcome to the Start of CPG podcast. I'm your host, Jesse Freytag.

Most of us know the term skew for stock keeping unit, but I'm excited to introduce you to a

skew that's actually a program with opportunities

for our startup CPG community members.

Today we get the chance to talk with Emily Keely and Michelle Breyer from SCUE, a world-class

accelerator driven by a community of the nation's top CPG leaders, successful founders,

and industry experts.

SCUE's intensive programs offer best-in-class education,

hand-picked teams of mentors, and access to retailers and investors,

all dedicated to building brands that change lives.

Both longtime CPG industry experts, Emily is the managing director of SCU

and Michelle is the chief marketing officer at SCU.

Listen in as Michelle and Emily covers SCU's mini programs open to CPG companies nationwide,

tips for a successful application, success stories of SCU alumni like Siette, Epic Provisions, and Oroborra,

and details on how to apply for future cohorts and take advantage of

skews many resources.

...