Pura Vida Bracelets - The Most Important Thing about a Brand

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 12 May 2020

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hey everyone, please note I recorded this episode in my closet. Some of the Audio is spotty but the wisdom is real.

For Griffin Thall, CEO & Co Founder of Pura Vida Bracelets, this brand was his first job out of college. He started it with $200 with his Co Founder Paul Goodman. At the time their only goal was to sell enough bracelets. Oh, how things have changed.

In Part 1 of this feature, Griffin discusses The early days of Pura Vida, What they did to build community, The moment they knew they'd succeed, How they decided their roles as Co-founders, How a brand bounces back from hard times, How a founder stays sane in a crisis, The most important thing about a brand, How Pura Vida has responded to the COVID crisis, Why it's important to share a positive vibe with people around you, Advice for entrepreneurs and brand owners, Where you should focus if you manage a brand, and so much more.

Join us while Ramon Vela interviews Griffin in Part 1 of this episode and listen to him share the inside story of his startup.

For more on Pura Vida Bracelets visit: https://www.puravidabracelets.com/

Justuno - justuno.com/ramon
Tinuiti - https://tinuiti.com/ramon
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	Yeah, I mean, I think right now it's just about it's about buckling down.
0:24.7	It's about strategy.
0:25.9	You know, it's not looking at the back end of your e-commerce sales and every day it's
0:29.2	going down.
0:29.8	I mean, that's not what's going to get you through this.
0:32.1	There's a light at the end of the tunnel and whether it's a definitive date or it's kind
0:36.0	of this moving target, it doesn't matter.
0:38.3	Like, we know this is going to come to an end at some point.
0:40.8	And the only way to make it out of it with your business and a healthy state of mind is to
0:45.0	focus on strategy today.
0:46.7	You know, where do you want your business to be at this time next year?
0:49.1	Well, that's going to be figured out in these next two to three months that we're going through this. You know, it's not going to be this big slump that we're in.
0:56.0	And then once we're back in the office, then we all scramble to figure things out.
0:59.0	I think people need to really buckle down right now, focus on strategy,
1:02.0	adjusting budgets, projections, numbers, and make sure that creativity is what's going to set people apart.
1:08.0	We don't learn when we're all out of this. So that's kind of what my focus right now is
1:11.4	just focus on being creative, new partnerships for 2021, and just finding any way to find positivity
1:17.5	in our brand right now. Hey, let me tell you a little something about my partner, Tenuity.
1:26.2	Tenuity is the largest independent performance
	...

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