Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

I mean, I think people love knowing that they're joining something when they buy our products.

They're joining the Pure Vita movement.

They're joining, you know, the marketing, the imagery we put out online.

I mean, when people wear our products and they look down at our wrist, one person can say, what is this?

It's just nine pieces of string. And someone

else can say, no, this is a pure beta bracelet. It symbolizes these things and positivity and

handmade quality products by artisans. So I think when you separate those two, you could have one

person that thinks it's just a piece of material and then someone else who thinks it's a purebita

bracelet. And we've been able to brand polyester string in such a way where people have such a connection to the product.

And there's so much meaning behind it.

And when people get it in the mail and they experience the unboxing of our e-commerce orders with the stickers

and the marketing material and the packaging, they want to share it on social media.

So it's the whole cohesiveness.

It's not just a product.

The product is a souvenir to the story that we're telling.

And the story is told in our marketing, in our e-commerce, and on our social media.

Hey, let me tell you a little something about my partner, Tenuity.

Tenuity is the largest independent performance

marketing agency across the triple e of google facebook amazon and beyond the unite channel expertise

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