We have almost this myth in our head that some people are born great communicators, right?

Someone's born with the gift of gab.

And what we know is that the best communicators are people who think about communication and who practice it.

In fact, practice has to include you doing it wrong sometimes, so you can learn from those experiences.

Welcome back to another episode of the Craig Groschelle Leadership Podcasts, where our mission is to help you become a leader that people love to follow.

And hey, if this content is helpful to you, it would mean the world to me if you hit

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content, and post on social media. Tag me if you do, and our team may repost you. Today's content,

I promise you, is going to add value to your leadership. I've got a very, very smart and helpful

guest, Charles Duhigg, who is an MBA Harvard Business School grad. He's a Pulitzer Prize winning

journalist, New York Times bestselling author. He's written The Power of Habit, Smarter, Faster,

Better, and his most recent book is called Super Communicators. He hosts his own podcast called

How To and get ready. This guy is brilliant. Let's go now to my interview with Charles Duhigg. Charles, man, it's a great honor to have you on the Craig Groschdale Leadership Podcast. Well, thank you for having me. This is such a, it's a huge treat for me and I really appreciate it. Well, it's a bigger treat for me because I've been studying your work for a long time.

I think I've read all of your books, and I'm a little frustrated because I want to talk about all of them, and we don't have time.

So we may do bits and pieces, but you're going to add a lot of value to our community.

So thank you.

Hey, I just got back from the Global Leadership Summit, and I referenced your book there,

The Power of Habit, and I talked about the Keystone Habit idea, which has been one of the most

helpful ideas to my life and leadership. Can you tell me a little bit

about what is a keystone habit? Then I want to ask you some newer questions about the idea.

Absolutely. So what's interesting is that, and we've all experienced this, that sometimes we

change one pattern in our life. We start exercising in the

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