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Masters of Scale

Public radio vs. DOGE: NPR CEO Katherine Maher previews her testimony

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.64.4K Ratings

🗓️ 25 March 2025

⏱️ 37 minutes

🧾️ Download transcript

Summary

Tomorrow, NPR’s CEO Katherine Maher goes before a DOGE subcommittee in Congress to defend the public media outlet’s case for federal funding. Maher returns to Rapid Response for the first time since taking on the CEO role to preview her testimony, sharing how funding cuts would impact Americans’ broad access to crucial news and information, particularly in rural areas. Maher also reveals why the company has pivoted its DEI strategy, how the organization can better frame its identity as an outlet for all Americans, and more.

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

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0:26.0

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0:30.9

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0:35.9

That's ATTIO.com slash M-O-S.

0:43.7

Hey, everyone, we have a special episode today with Catherine Marr, CEO of NPR.

0:50.0

Catherine has been called to Capitol Hill tomorrow, Wednesday, March 26th, to answer questions

0:55.7

before a Doe's subcommittee in Congress, along with the CEO of PBS. You'll hear an exclusive

1:02.0

preview of how Catherine plans to face the congressional grilling and how she hopes to reposition

1:07.8

NPR's liberal brand identity, appealing instead to all Americans, and hopefully

1:13.5

winning not only their trust, but their continuing tax dollars. Whether you're a regular

1:18.7

NPR listener or not, we're at an inflection point in American society as questions about

1:24.5

impartiality and information and truth come fast and furious. I'm Bob Safian,

1:30.5

and this is rapid response. I'm Bob Safian. I'm here with Catherine Marr, CEO of NPR.

1:41.0

Catherine, great to see you. It's great to see you again. When you joined NPR last year,

1:46.6

the organization faced plenty of business challenges, audience, engagement, business model.

1:52.2

Since then, the environment just got a whole lot more fraught. There was a high profile

1:57.7

criticism about newsroom bias last spring from an editor on the staff. That sounds

2:02.2

almost quaint right now, though. You've been called to testify on Capitol Hill tomorrow to speak

2:08.5

before the Doge subcommittee in a hearing titled Anti-American Airwaves alongside the head of PBS.

...

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