Climate change ‘codeswitching’ for business, with Planet FWD’s Julia Collins

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 27 March 2025

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Serial entrepreneur Julia Collins is tackling climate change with her latest venture, Planet FWD. It’s a B2B platform helping brands make their supply chains better for the environment – and their bottom lines. Julia joins host Jeff Berman to share lessons learned from her earlier endeavors in the food industry, which involved a failed unicorn, pizza robots, Danny Meyer, and sustainable snacks.

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Transcript

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0:00.0	Hey folks, Jeff Berman here. If your business is driving innovation, delivering exceptional experiences, or making a real impact on society, or maybe all three, we want you to apply for the Masters of Scale Business Awards.
0:13.0	These awards celebrate bold organizations of all sizes and across all industries. Award recipients don't just get a trophy,
0:21.1	although yes, there are trophies.
0:23.8	They get a spotlight at the Masters of Scale Summit
0:25.9	and a seat at the table
0:27.3	with the very best in business.
0:29.8	Don't wait.
0:31.4	Head to Mastersofscale.com
0:33.1	slash business awards dash apply.
0:35.6	That's Mastersofscale.com slash business awards dash apply that's masters of scale.com slash business awards dash apply when I first came
0:43.5	to Silicon Valley it was very clear that I was a fish out of water on many levels I showed up in like
0:49.7	Diane von Furstenberg dresses when everyone else was wearing hoodies but of course course, also, I was this sort of very feminine presenting woman and black woman.
0:57.2	And when I first got to Silicon Valley, I really tried to pattern match.
1:02.3	I tried to listen to the podcast.
1:04.7	Other people listened to.
1:06.0	I tried to emulate them.
1:08.1	It was a total failure.
1:09.2	It didn't work in any way.
1:11.5	You weren't being you.
1:12.8	I wasn't being me.
1:15.1	Julia Collins is a serial entrepreneur who has thrived at the intersection of tech and food.
1:21.3	Her latest venture, Planet Forward, is a B2B platform focused on fighting climate change.
	...

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