Most CRMs force you to adapt to how they work. Atio adapts to how your company works.

Atio is a customer relationship management system that is built for the future. It actually

thinks like you do. Automatically organizing contacts, syncing calendars, and enriching data with no

manual entry required. Atio's AI-powered automations and research agent can tackle some of your most complex business processes

so your team can focus on what matters, scaling your business.

Head to atio.com slash M-OS and you'll get 15% off your first year.

That's ATTIO.com slash M-O-S.

Hey, listeners, it's Jeff Berman. We have some very exciting news. This October 7th through 9th,

the Masters of Scale Summit is returning to the iconic Presidio Theater in San Francisco for three

days of big, bold ideas. We're gathering the most visionary founders,

world-changing executives, and impactful investors to build a brighter future together.

The lineup is unmatched. The audience is handpicked for impact, and the energy is really anything but business as usual.

Applications are officially open right now, and I wouldn't want you to miss your chance.

So please apply now at masters of scale.com slash apply 25.

Hey folks, Jeff Berman here.

I got the chance to talk to my very old and very dear friends,

Cass and Mike Lazaro, on stage at South by Southwest earlier this month,

and we wanted to share that conversation with you.

Cass and Mike are two of the very smartest, very best entrepreneurs, investors, and humans, I know,

and I've had the pleasure of watching them work, working with them for a very long time now.

I was on their board at Buddy Media, the SaaS company that they built from scratch from the ground up, and eventually sold to Salesforce for nearly a billion dollars.

And now Cass is on the board of, wait what, the company that makes this podcast. So we're keeping this all very much in the family this week.

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