If there's one thing, one thing that I believe in, it is the power of movement, which is why I've

proudly partnered with On since 2023. They're a premium sportswear brand and what really sets them

apart is their relentless dedication to innovation and performance and truly supporting athletes at every level.

So last summer, I had the unique honor to join On in Paris to support their Olympic athletes and

host a few panels at the On Labs Paris. And I got to spend time with the engineers responsible for

creating On's next generation gear. And what I walked away with

is a real appreciation for the level of attention and intention and innovation that On

puts into every tiny detail of every single thing they create from materials to construction

to sustainability. And I just can't

overestimate how inspiring this was to experience firsthand. And what I can tell you, based on my

personal experience and that of many on athletes, some of the world's best, is that when you

wear their gear, you can feel the difference. It's remarkably

lightweight, yet also tough enough to handle whatever your training throws at it. And there's that

balance between performance and comfort that is rare. And it's what makes on gear so versatile,

whether you're deep in a training cycle or just moving through your day.

So head on over to on.com slash rich roll to explore the latest innovations in performance wear.

And don't forget to sign it for the newsletter to claim a 10% discount.

We're brought to you today by the wonderful folks at Go Brewing.

Let me tell you a story.

A few years ago, this guy Joe Chura rings me up out of the blue, and he asks if I'll fly

out to Illinois and speak at this event that he was hosting called Go, which ended up being

this really incredible weekend oriented around taking inspired action. Joe and I hit it off,

...