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Matt, a client of mine, an IT consultant, wrote a book and posted it for free on his website

before he published it.

That night, he was out with his wife and someone was blowing up his phone, which he ignored

being date night, so he's probably still married.

In the morning when he officially began his workday, that same number was calling again, but

this time he took the call.

It was someone looking for a consultant who found his book on his website the night before,

read it, loved it, and in a short, easy phone call that morning, signed up for a $10,000

consulting package.

Hi, my name is Rodney Miles.

Are you an author, a new author, thinking of promoting your book by going on podcasts?

Good.

Books plus podcasts make booms.

Books for business, when done right, can recoup or turn a profit over all expenses involved in creating and publishing a book, sometimes as quickly as hours or even before the book is published. Just like in Matt's example. Today, being a guest on multiple podcasts is even better than celebrity endorsements.

Podcasting is arguably the number one tactic to promote you and your book, according to authors

and publicists.

Very recently, another client, Nick shared with me the program, his publicist, had a plan

for him.

Now, we hired this publicist because she had

handled the campaign for another friend of his who wrote a similar book. And for the first author,

she had him on 100 podcasts as a guest. That was a core of her publicity campaign. And his book took

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