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Podcasting Made Simple

From Frustration to Podcasting Success | Julie Solomon

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5671 Ratings

🗓️ 15 April 2025

⏱️ 32 minutes

🧾️ Download transcript

Summary

Send Us a Text Message Podcasting can be frustrating. Whether you're a podcast host or guest, it can feel like a constant struggle that doesn't meet expectations. If this is you, you're probably closer than you think to reaching a higher level of success! In this episode, Julie Solomon explains that the solution can be found at the intersection of your messaging specialization and proper visibility positioning. Get ready to make small shifts so you start thriving as a podcaster on either side...

Transcript

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0:00.0

You're listening to Podcasting Made Simple.

0:03.0

Hey everyone, Alex San Felipeo here. Welcome back to Podcasting Made Simple. And I'm thrilled today to be joined by Julie Solomon.

0:11.0

Julie, welcome. I'm so glad you're here with us today.

0:14.0

Oh, thank you so much. It's a pleasure to be here.

0:16.0

Yeah, I'm really excited to get into this idea of messaging. I'm going to get to that in a second, but real quick, I just want to reference for everybody that Julie has done an incredible job

0:24.6

in the online space. I encourage you to check out what she's doing. Two things in particular real

0:28.4

quick here is check out her book, which is Get What You Want and her podcast, the influencer podcast.

0:33.6

So she's got a best-selling book and a highly rated podcast. I've checked out both personally, and I'm not even like her ideal avatar client, but I'm telling you it's really high quality. And I've learned from it. So I encourage everyone to go check that out. What I really want to get into here today is the actual messaging side of things. And that's because when I really got to know just Julie's brand, what she does. What really stood out to me the most

0:55.2

is that she is like the best messaging expert I've ever seen. And that's going to be our focus

1:01.2

days. I really want to get into that. The reason I think that this is going to be so important

1:04.6

is because I see a lot of wrong perspectives in podcasting, both as guests and hosts. And I'll

1:10.0

share that real quick. And I'm going to turn over to Julie, but the wrong perspective I see is this. And it's podcast,

1:15.3

guest and hosts saying this, I want to get more out of podcasting. So I need to get more content

1:21.3

out there, more episodes. I need to be on more episodes as a guest. I need more listeners.

1:26.2

I need to be on podcasts with more listeners. I need a

1:28.9

bigger audience. And then, of course, always, then I need more content for people to take action on.

1:33.7

I need more funnels. I need more sales tactics. I need more different pages for them. These are the

1:39.1

wrong perspectives I hear a lot in podcasting. Julie, I want to turn over to you now. Just talk about

1:44.0

this and kind of

1:44.8

give us a reframe of a mindset of what is far superior than this. Yeah. And again, thank you so

1:50.5

much for having me. I could literally talk about this stuff all day long. And I do come by it honestly.

1:55.9

I've been in the online space since 2013. Before that, I was in corporate America as a publicist. I majored in digital media

...

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