You're listening to Podcasting Made Simple.

Hey everyone, my name is Aubrey Paris.

Now, I know we just met, but if you're anything like me, you probably spend hours or even days preparing for your next podcast episode.

I don't care what format your show takes, there is always background work to be done.

It could involve researching every detail to make sure you've got your facts straight,

or maybe brushing up on your guest's previous interviews to ensure that your questions are unique and informed.

Or insert your personal prep method here.

And you know what?

I'll bet it makes for a great podcast episode.

But what if it could make for a great something else, too? I'm going to let you in on a little secret.

Contrary to popular belief, podcasting isn't the only form of multimedia out there. Gasp, right? It turns out that exploring other forms of digital or print media or even non-media formats for audience engagement

can provide a lot of benefit back to your podcast. I call this exploring alternative forms of content,

and doing so, first and foremost helps you get more

bang for your buck in terms of the preparations and research you are already doing for your podcast

breathing new life into all those behind the scenes word docs and google sheets that no one but you

ever sees or appreciates.

And if that's not reason enough to explore alternative forms of content, branching out beyond

podcasting, if you will, can I interest you in growing your podcast audience?

If there's one thing that we can all agree on as podcast hosts, it's that we are operating

in a saturated media environment. Now, don't get me wrong, I'm not doubting your ability

or my ability or frankly any passionate podcaster's ability to carve out a niche for themselves

and then make great content for loyal listeners.

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