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This is part two of a two-part series on profitable paid challenges.

For today's episode, we're going to be more focused on how we actually structure the back end of our paid challenges and some of the things that I think make the experience

raveworthy for our attendees and overall just create

a more unique challenge experience again compared to some of the other ones that we've

experienced in our industry. So here in no particular order are some of the things that I think

make our paid challenges really successful. Number one, this is probably

the most important one. Our paid challenge is a three-day challenge. Now, there's no magic

time frame. I would say that if you want high engagement, anything under a week is probably your

best bet. But more importantly, we're really focused on creating a specific, tangible outcome from our paid challenge.

You really want to make sure that when you're hosting a challenge, that there is some sort of

immediate result or fast action win that they can leave the challenge having completed.

So this is not where you want to place a really long-term goal on your students. So for example,

our challenge paid to create is all about helping first-time course creators turn their existing

knowledge into an online course that they can pre-sell to paying students within three days.

So in a 72-hour window, we literally help them go from

idea to income. And they can get their first paying student in the door by the end of our

challenge. This is very specific, right, because we're only focused on the pre-sell phase of their

course and getting them the minimum viable product and checkout

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