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Today, I want to go behind the scenes with you on a really fun strategy that I employed in our most recent launch of Paid to Create. This was our 11th time running this

three-day live course creation challenge. And I'm going to give you a little bit of context

as to the timing of this challenge, the genesis of

how the strategy even came to be. But before I do that, the strategy, I call it the friend of a friend

promo. And this is great for you if you have an upcoming launch and you run into any one of these

three scenarios. One, this is like a lifesaver for adding

momentum to a slow launch. So that was kind of what spurred this whole idea or campaign

to come to be. So again, I'll give you a little bit more context in just a moment. But it's also

an incredible way to build and nurture relationships with your peers

through a low-lift collaboration. Friend of a friend promo is also a great way to expand

your audience reach and grow your customer base without paying anything out of pocket.

And when I say not paying anything out of a pocket, I think if you've been in

the space long enough, we all know the power of collaborating with others who have a shared

audience, you know, someone who has an audience that is made up of the same target market as

the people you want to reach, but maybe they serve them from a different or complementary angle.

So we all understand the power of borrowed audiences, but typically when you're collaborating

with another peer, if they're promoting your offer for you to their audience, there's typically

some sort of monetary play there, right?

You're either paying them an affiliate fee, maybe you negotiated some sort of payment up front,

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