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As you can tell by the title, today's episode is part one of a two-part series on profitable paid challenges. I thought the timing of this episode would be perfect because

this October, we are actually running our 11th cohort of paid to create, which is our live three-day challenge

helping first-time course creators pre-sell an online course and actually get paid to create

their first online course. And having run this challenge now for 10 successful cohorts,

about to be our 11th, and then also last year actually happened to be October 23, so almost exactly a year ago.

We also tested an all access group, a very small, intimate group that I kind of let into the behind

the scenes process of exactly how we monetize and structure our paid challenges because they are so different from most of

the paid challenges that I have seen or been a part of in our industry. I don't know if I plan

to run that all access group again. It was a $1,500 experience. And I really wanted to be able to share a little behind the scenes of both the

monetization piece, which we're talking about today, as well as the structure piece of

these paid challenges with a wider group. And I thought this would be the best format to do

so because I can walk you through the high level of both sides of the coin, the monetization side,

and again, the structure side, which I think you guys will be able to apply this to a paid

challenge that helps people with whatever you are an expert in. So that's kind of the context

of why I landed on this topic. But let's talk about, you know, how paid challenges even fit into

our ecosystem. Because most people who host challenges or boot camps, they're kind of

interchangeable for the most part. Most people host them as free events for lead gen purposes.

So you'll see this all the time where people host like a three day,

five day, maybe 10 day challenge, where they're really just trying to collect the maximum

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