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Boutique Chat

Building Connections and Giving Back Through Your Business with Sydney Petersen, Bizzy's Boutique and Bizzy Izzy's

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5853 Ratings

🗓️ 23 May 2023

⏱️ 40 minutes

🧾️ Download transcript

Summary

This is such a special episode with such a special person — Sydney Petersen, founder of Bizzy’s Boutique, Bizzy Izzy’s Wholesale and the Love Izzy Project. 

Sydney truly inspires me, not only as a business owner but also as someone who spreads joy and hope to others. Get ready to have your heart strings pulled (especially all you mommas)!

Sydney named her business after her daughter Isabelle (Izzy) who was born with a rare genetic disorder and, as a result, had a prolonged stay in the NICU. Fortunately from Sydney’s traumatic experience came a beautiful baby girl, a new community of NICU moms and an inspired business idea.

It all started with the Love Izzy Project. Sydney began designing swaddle blankets as a way to give back to other NICU moms and their babies. For every Love Izzy swaddle blanket sold, a swaddle is donated to the Blank Children's NICU.

Her Bizzy-ness grew from there, and now Sydney specializes in all things children’s as a boutique owner and the designer of the Bizzy Izzy's kids line. We talk retail vs. wholesale, social strategy, the value of Facebook Groups, customer avatars, ambassador programs, and photography. But even more importantly, we discuss finding a greater purpose in business, serving others, and building authentic connections and community. 

Grab the tissues along with your notebook this week — hopefully you’ll learn a lot and be inspired!

 

Resources:

Bizzy’s Boutique: Facebook | Instagram | TikTok | Website | Love Izzy Project

The Boutique Hub: Facebook | Instagram | Website

Ashley Alderson: Instagram

Summer School

The Boutique Hub Membership

Boutique Hub Black

Retail Bootcamp

Hubventory.com

Transcript

Click on a timestamp to play from that location

0:00.0

When I first met Sidney Peterson, I felt like, man, this is one of the most compassionate,

0:07.7

caring, and thoughtful women that I've had an opportunity to meet inside the boutique hub yet.

0:12.6

She's been a part of our mastermind. And not only that, she's a heck of a karaoke singer.

0:17.2

I know firsthand. Our mastermind experience definitely taught us that together. But Sydney is

0:23.2

someone who has such a great background in children's boutiques, in children's wholesale manufacturing,

0:28.7

but more than that, today she's going to talk and teach us how to build a business around social

0:33.9

good. You see, not only does Sydney sell children's clothing and wholesale apparel as well,

0:39.0

but she also firsthand knows what it's like to have a child in the NICU. And today she's going to bring

0:43.9

that experience and talk about how she manufactures social good to give back to her community

0:49.7

based on her own traumatic experience and how every single one of us has the opportunity to do

0:55.4

the same thing inside of our business. It's all about building community. You guys are going to

1:00.5

love this episode. Meet my friend Sidney Peterson, the owner and founder of Busy's Boutique

1:05.9

and Busy Izies.

1:17.4

Let's talk about your business, strategy, and the juicy details of what actually works,

1:22.4

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

1:27.0

How do we scale your company and do it with the balance and the happiness that we all seek?

1:28.0

Let's hear from those insiders, experts, and strategists that actually make it happen. I'm your host, Ashley Alderson

1:32.9

from the boutique hub, and I to the podcast this week.

1:51.7

I think you are going to absolutely love meeting Cindy Peterson today.

1:56.2

Cindy, thanks so much for being on the show with me.

1:58.6

Thanks for having me.

2:00.3

Every time I'm with you, I have this

...

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