We've got the amazing Leron Hirschcorn who's going to give you some amazing strategy,

especially in regards to PPC and product targeting.

All right, how's it going, everybody?

Welcome to another episode of the Serious Sellers podcast. We have a very special guest, one of my buddies, Learron, who I met at a conference in Florida, I believe. Where did we meet originally, Leeron?

I think this was at the CellarCon. That's right. Cellarcon in Orlando. And then we hooked up later and had some great fun that we won't mention in Louisiana.

We were getting a little, had a little bit too much fun, I think, Leerano over there in Bourbon Street.

So those are some good times.

If people don't think we Amazon sellers know how to party, then you need to come to a conference with us and we'll show you otherwise.

I won't say what we did, but beads were part of the equation. Indeed, indeed,

the beads. Yes, but you guys can use your imagination. Anyways, Leran, you are knowledgeable in so

many aspects of Amazon. And you're so respected in the game.

So there's so many different topics that we could talk about today.

But there's just a couple of things I wanted to focus on to get your strategies for 2019.

And the very first thing I want to talk about is PPC.

One thing that is pretty new to everybody is the product targeting ad.

So do you think that this is pretty huge deal that now it's opened up to all sellers?

Yes.

I think it's a huge deal that it's open up to all sellers. And I think it's a huge deal in terms of the differences between the way you could do this previously if you if you've

had access to AMS and the reporting and the targeting versus what's available to us now. So I'm

really excited to talk about it because I do think it presents a tremendous opportunity

for sellers in a way that you can have controls that you didn't have before.

Yeah. So just for those who are brand new, maybe to Amazon and don't understand what

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