Hi, everyone. I'm Hillary Kerr, the co-founder and chief content officer of Who What Where, and

this is Second Life, a podcast spotlighting women who have truly inspiring careers. We're talking

about their work journeys, what they've learned from the process of

setting aside their doubts or fears, and what happens when they embark on their second life.

Today on the show, I'm speaking with Priyanka Ganju, the founder and CEO of Colfi Beauty.

Priyanka's path started quite far from the beauty industry. In fact, she didn't even start wearing

makeup until her late 20s. Her first job after graduating from college was as a business consultant,

and then her pivot into beauty started on the corporate side, where she managed global retail

strategy for Estee Lauder. She moved into the merchandising

space when Ipsy hired her to run their glam bag program. Priyanka loved curating glam bags for

her millions of customers, but as a South Asian woman, she found herself frustrated by how little

she was represented in the countless brands she sourced.

She envisioned a beauty brand dedicated to celebrating South Asian culture through bold and inclusive

makeup essentials, and she decided to start it herself. Her background in business and years of

experience in different sectors of the beauty space prepared prepared her to launch Kulfi in 2021.

A year later, her brand became the first South Asian-owned brand to be carried at Sephora.

I am so excited for you all to hear from Priyanka.

Now, on Second Life, it's Priyanka Ganju.

All right, Priyanka, are you ready?

I'm ready.

Okay, good.

So we like to start this podcast at the beginning.

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