Welcome to the Who What Wear Podcast, your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the ever-evolving world of fashion.

I'm Who-It-Wareping Director, Bobby Shusler,

and today I'm chatting with jewelry designer Jennifer Fisher,

aka the Queen of Hoops.

Jennifer is best known for her iconic namesake brand.

Her career took off in the 2000s when she started making custom necklaces for A-list clients while working as a stylist.

Rihanna, Jalo, and Haley Beaver have all been known to wear her pieces.

Jennifer joins us to look back on her career 20 years after starting her brand.

She tells us about the first piece she ever made and all the it items she's loving right now.

Plus, she gives us the scoop on her lifestyle brand maiden and how she's shaking things up in the

wellness space.

It's all coming up on Who What Where. Jennifer Fisher, my friend. I can call you, my friend. We are friends. And that's why I was so excited.

I'm so excited for this. I feel like everyone listening to this podcast knows the Jennifer Fisher brand.

They follow you. They know the jewelry. Take me back for those that might not know where it all started when you first started your career in styling. So I was the girl. When I was younger and I was in high school, I grew up in Santa Barbara, California in Montecito. I was starved for fashion. Like I would have my parents drive me down to like Melrose Avenue so I could buy the pointy witty, witchy boots and like the punk stores. I was always taking clothing from Santa Barbara vintage stores and adding things to them. I wanted a Vogue magazine, a subscription when I was younger, so much so that when my parents sold our house to Jane Seymour, which is kind of random, she asked to keep the Vogue wallpaper in the bedroom. I've always been into fashion my whole life. I went to USC, went to Marshall School of Business,

study business marketing. I thought I wanted to be the publisher of Vogue magazine or something like that. And then I would get internships. I had internship at LA Style Magazine and I'd watched the racks of clothing going by on the editorial side and I was on the publishing side. And I was like, this is not for me. This is not what I want to be doing. Crunching numbers on ads, Ben, like, no, I want to be on the other side with the beautiful dresses and all the stuff.

So I went into styling.

What am I? This is not what I want to be doing. Crunching numbers on ads, Ben. Like, no, I want to be on the other side with the beautiful dresses and all the stuff. So I went into styling. One of my friends worked at propaganda films back in the day, it was like when Michael Bay was there and Anton Fawke and all of these major movie directors now were doing commercials. And I started working for one of the directors there without any experience. It was like the easiest commercial was a Facebook Conti commercial. And I was like, this is really fun.

And then I went and worked for a celebrity stylist who will remain unnamed, who was horrible. Because I thought I wanted to go into that. And she was mean. And the ad side was so nice. You're dealing with ad agencies. It was so nice. The creative, it was fun. You make more money on ads. So I became a commercial wardrobe stylist. I did that for 10 years. I also worked for Aaron Spelling. I had a stint on Sunset Beach as an assistant costume designer, one of his daytime drama. And while I was a stylist, I had never had management. I was always getting to the jobs on my own. I had teams of girls and boys around L.A. like doing Bud Light, Amex. And I ran it like a company. And we had multiple sets and I would like go and make sure that was good, move to the other set. And then I was dating Matlowe from friends for like a year and a half. I met him when I worked on the Aaron Spelling set. And that was fun. But while I was dating him, I went to New York and met Kevin. So anyways, I got diagnosed with something called

a Desboid tumor, which set and that was fun. But while I was dating him, I went to New York and met Kevin. So anyways,

I got diagnosed with something called a Desboid tumor, which is a soft tissue sarcoma. Everyone

thought it was breast cancer until I found the right doctor. Thankfully, my husband's father at

the time who's now not with us any longer was a well-connected doctor in Los Angeles, which is where

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