[Preview] The Unmistakable Creativity Hour | The Importance of Consistent Content Production
The Unmistakable Creative Podcast
Srinivas Rao
4.8 • 1K Ratings
🗓️ 21 December 2022
⏱️ 15 minutes
🧾️ Download transcript
Summary
In this episode of Creativity Hour, Gareth and Srini discuss the importance of consistent content production. They discuss strategies for staying consistent, and how to make sure you're putting out content that is valuable and interesting to your audience. They also talk about how to maximize your creative output and repurpose content effectively.
To listen to the full episode, visit unmistakablecreative.com/backstage
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Transcript
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| 0:00.0 | Why did we stay home on Thursday nights? Because we knew that there would be an episode. Now, |
| 0:05.1 | imagine if the writers or friends had said, you know what, we're going to only create new episodes |
| 0:10.2 | when we're inspired. They would never have been able to build an audience for their show. |
| 0:17.0 | And the same is true of any kind of content production. You have to make your content a habit |
| 0:23.5 | not an interruption. And the key to making your content a habit instead of an interruption is |
| 0:28.5 | producing it on some kind of consistent schedule. Doesn't matter, you know, whether it's once a month, |
| 0:35.3 | once, you know, once a week, once every two weeks. But the thing is that time slot has to basically |
| 0:43.7 | occupy space in somebody's mind as, oh, Gareth produces a video this day of the week. I'm going to watch it. |
| 0:50.1 | I'm Strenie Rao and this is the unmistakable creative podcast where you get a window into the |
| 0:59.3 | stories and insights of the most innovative and creative minds who've started movements, |
| 1:03.6 | built driving businesses, written best selling books, and created an insanely interesting art. |
| 1:08.1 | For more, check out our 500 episode archive at unmistakablecreative.com. |
| 1:12.5 | Hey, everybody, welcome back to another episode of the unmistakable creativity hour. |
| 1:21.0 | A extreme and Gareth, Gareth, what is going on? Hey, friends, how are you? Nothing much on my |
| 1:27.1 | end, man. How are you? I am great. There's a bit of an irony to this episode. We're going to talk |
| 1:32.6 | about the importance of consistent content production and, you know, in our defense, Gareth was |
| 1:40.0 | incredibly sick. I definitely wouldn't have been a very good host on my own, particularly for |
| 1:45.9 | this segment. But the thing is that we were also consistent with our other efforts. It's just |
| 1:51.1 | we weren't consistent with this. And so that's kind of the other interesting thing about consistency |
| 1:55.4 | is you have to prioritize sometimes what to be consistent about. Like I have friends who are bloggers |
| 2:00.8 | who, when they get a book deal, they will actually stop publishing on their blog like for a long time. |
| 2:05.0 | They'll focus. Well, I mean, they'll put stuff out, but not as frequently because they're writing |
... |
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