[Preview] The Unmistakable Creativity Hour | Own Your Distribution

The Unmistakable Creative Podcast

Srinivas Rao

Society & Culture

4.8 • 1K Ratings

🗓️ 8 November 2022

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Gareth and Srini discuss the importance of owning your distribution channel. They emphasize the importance of not relying on platforms like Facebook, Twitter, or YouTube, which can change algorithms or disappear altogether. Instead, they suggest using these platforms to drive traffic to your own channels, where you have control over the data and can better understand your audience. They also discuss the importance of starting a vlog to establish trust with potential customers.

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Transcript

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0:00.0	When I send out my email list I say here are the most recent videos we put together and I'm sending people to my blog
0:07.4	And the reason for that is there are actions that they can take on my vlog that will lead them to you know
0:14.2	Perhaps become a paying customer whereas if I take them to YouTube I'm helping YouTube and
0:20.8	Maybe I get a little bit of ad revenue because I get two cents for every view or whatever it is
0:26.0	But come on. That's not driving the needle on my business. You know, no, what I really want is that person on my digital assets
0:32.7	You know looking at my website not on YouTube because I'll tell you what's gonna happen is they're gonna get distracted by some
0:39.2	Attractive person making some catfish video and you know before you know it they'll go from learning automation in air table to
0:47.6	Watching some woman, you know take golf shots Brazilian supermodel. Yeah. Yeah, and so you know, you know
0:53.5	You don't need that. That's what happens to me when I watch your table videos. I'm like. Yeah, sorry, Gareth
0:57.8	I love you, but you know what I would much rather watch this video with a hot Brazilian girl in it than some dude
1:03.0	Explaining automation in air table. Who's ball none the less
1:09.8	I'm Srinny Rao and this is the unmistakable creative podcast where you get a window into the stories and insights of the most
1:16.4	Innovative and creative minds started movements built driving businesses
1:20.1	Written best selling books and created and insanely interesting art for more check out our 500 episode archive at unmistakable creative.com
1:31.5	Hey everybody welcome back to another episode of the unmistakable creativity hour. Gareth. What's going on? You're a busy man
1:39.0	Yeah, dude, I don't even know
1:42.3	It slammed busy lately. You know that whole
1:45.4	Work 20 hours a week or less thing that I like pride myself on it occasionally falls through the cracks and things start exploding and you get you know the ebbs and flows of
1:56.4	business, but I kind of hope that people are on your team now. Oh
2:02.2	Gosh, we're probably at around 20 or so
2:04.8	Yeah, okay, so remember what we talked about process right Sam Altman says this he was like process usually breaks right around 20 to 25 employees like everything that's worked
2:14.6	Because the thing is you have to adapt the process we talked about that and you know previous
	...

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