We set our career basically working for ourselves, like we create a career by the things that we

do for free that we invest our love into.

We build a business by serving others and that balancing act is almost like the inside

person versus the outside person.

So I'm usually basically the inside person that's building the structures, building the

systems, trying to like wire everything together on the financial and legal and technical

and business structure and including staffing in teams and the, and joining people I partner

with are basically driving the mission and the brand and the public face.

Like it is their name and entity and vision that is basically driving the purpose and

the mission that we're after.

And then I am basically crafting the engine for them that allows that mission to be accomplished.

I'm Srinie Rao and this is the unmistakable creative podcast where you get a window into

the stories and insights of the most innovative and creative minds who started movements, built

driving businesses, written best selling books and created an insanely interesting art.

For more, check out our 500 episode archive at unmistakablecreative.com.

Craig, welcome to the unmistakable creative.

Thanks so much for taking the time to join us.

I really appreciate you having me.

I'm really looking forward to this.

It is my pleasure to have you here.

So I found out about you by way of our friends at podcast alley, who there are probably the

only podcast pitching agency that I actually say yes to, but that's because I think that

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