PREVIEW: #PRC: #CONSUMERS: Conversation with colleague Chris Riegel of #SCALAREPORT: Chris Riegel CEO, Scala.com re the wealthy consumer in Shanghai pulling back from high end luxuries and why? More tonight.
The John Batchelor Show
John Batchelor
4.5 • 2.8K Ratings
🗓️ 1 August 2024
⏱️ 2 minutes
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1920 Hong Kong
Transcript
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| 0:00.0 | This is John Bachelor, conversation with my colleague Chris Regal of scholar.com about the Chinese consumer |
| 0:07.2 | as seen in luxury goods in Shanghai. |
| 0:11.2 | Chris takes that and shows us the Chinese economy, brittle, deteriorating. |
| 0:19.5 | The consumer frightened. Even the rich consumer. |
| 0:24.0 | Here's Chris Riegel. |
| 0:26.0 | More of this tonight. |
| 0:28.0 | John, in China, prior to COVID, |
| 0:32.0 | it was very common for Chinese of a wealthy status to buy the $6,000 |
| 0:39.4 | Loubiton bag, the $25,000 Rolex. And there was always a very big secondary market |
| 0:45.5 | for the real products in China |
| 0:47.6 | because they were seen as somewhat liquid investments. |
| 0:50.7 | You could buy that bag, hold on to that as a status symbol, and then trade it in the future or sell it in the future because the Chinese are very status-centric culture. |
| 1:00.0 | That being said now, in China the larger demographic of the housing market is |
| 1:07.0 | completely frozen up is now in decline that was the only other real tangible |
| 1:12.4 | area for investment for Chinese consumers. |
| 1:15.5 | So the Chinese consumer is under very substantial pressure to say, where can I spend money, |
| 1:22.0 | where can I save money, where do I put that money to try to sustain that or grow that and it's certainly not in the Chinese stock market. |
| 1:30.0 | So luxury goods showing that depression is a big indicator of the health of the Chinese consumer. |
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