Preparing for Black Friday and Cyber Monday | Global E-Commerce Experts - E-Commerce Corner

E-Commerce Expander Secrets

Andy Hooper

Business

5 • 9 Ratings

🗓️ 15 October 2020

⏱️ 3 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today's E-Commerce Content Corner Andy's here to remind you that while Prime day has just gone, Black Friday and Cyber Monday aren't far away.

While the submission period for the actual event ended on October 9th, you can still meet the deadlines for the early Black Friday Deals Weeks if you act quick.

The deadlines are as follows...

• Early Black Friday Deals Week 1: Oct 19th

• Early Black Friday Deals Week 2: Oct 26th

• Early Black Friday Deals Week 3: Nov 2nd

So get you deals and vouchers locked in for then asap. If you didn't get any deals submitted for the actual Black Friday and Cyber Monday do not fear, those 2 days are one of the highest traffic events of the year for Amazon, so even if you did miss out you can still make the most of the influx of traffic the platform will receive as a result.

With thousands of buyers looking to pick up some discounted deals, you could run your own vouchers or increased advertising promotions separate to the actual event deals to still benefit. It's important to try and get your sales velocity and product rankings as high as possible in the lead up to the Holiday sales period.

#ecommerce #content corner #blackfriday #cybermonday #amazonfbaseller #amazonsellers #amazonfbaexpert #amazonfbacoaching

Transcript

Click on a timestamp to play from that location

0:00.0	Good afternoon everyone and welcome to another content corner. Thank you very much for joining me.
0:04.9	My name's Andy from Global e-commerce experts and we're here to successfully expand you into the
0:10.0	e-commerce markets in the EU and that's what we're here focused on. Today's content corner is going to be
0:15.4	around Prime Day, ah, but it's gone. So we're going to be talking about Black Friday and Cyber Monday.
0:22.1	And what you need to do to prepare for that.
0:23.9	So obviously, Prime Day, one of the biggest shopping days
0:27.3	in the Amazon calendar, we've now got,
0:29.9	because of Corona, they've all been squashed up a little bit,
0:32.6	which has given you a great opportunity actually
0:34.2	to increase your sales velocity leading
0:36.2	into the busy Q4 period that we are now in.
0:39.3	You know, Black Friday, Cyber Monday, there are big dates in the calendar here in the UK and the EU as a whole.
0:45.3	And it's a great opportunity for you to sell more products.
0:48.3	Help build sales velocity leading up to it and then for the last couple of weeks leading up to Christmas here in UK specifically after that.
0:58.0	So what can you do to do that? Well the first thing is you need to put submissions in now.
1:03.0	You've missed the submissions for Black Friday and Cyber Monday so hopefully you've already done those.
1:07.0	But you can do it for the peripheral weeks around that.
1:10.0	So you can still put
1:11.6	deals on for those weeks and get those in place. But if you have missed out, there's no problem,
1:17.7	because what you can use is you can use vouchers. Vouchers are a great way of increasing sales
1:23.3	velocity, awareness of your product, and obviously sales off the back of that. We had a great example
1:28.7	of a client actually leading up to Q4 this time last year where we started helping them to really
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Andy Hooper, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Andy Hooper and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.