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The Tom Ferry Podcast Experience

Practical Instagram Pro Tips for Real Estate Agents | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.81.1K Ratings

🗓️ 18 September 2024

⏱️ 41 minutes

🧾️ Download transcript

Summary

Let’s talk about practical Instagram pro tips. These are direct, applicable how-to tactics for achieving your goals through Instagram – your goals being to expand your reach and attract more listings. In this episode of This Week in Marketing, Jason Pantana and Coach Jeff Bannan discuss what’s working for the best agents today to generate more business from Instagram. They’re not delving into theory or anything overly technical. These are straightforward, practical Instagram pro tips that you can start to execute immediately for better results. Jeff is even busting out a list he’s compiled from all of his top level clients which shows the tactics that work every time, consistently. If you’re looking for practical Instagram pro tips for targeting real estate buyers and sellers, this is the video for you. Watch or listen now. In this episode, they discuss… 2:20 – Jeff’s list of pro tips 5:30 – Getting shares 10:50 – A play-by-play for success 13:05 – The power of polls 25:15 – How to form your strategy 34:55 – Appeal to those who aren’t ready YET

Transcript

Click on a timestamp to play from that location

0:00.0

Here's what's working on Instagram for rock star real estate agents to generate business in the fall of 2024.

0:08.7

Instagram, Instagram, they are always tinkering, always changing and if you're not paying attention to the

0:13.2

trends and what's working you could potentially be forfeiting and leaving on the

0:16.9

table massive opportunity to build your brand on social specifically on

0:20.7

Instagram and it generate leads.

0:22.6

Something I'm going to get into in this conversation today is the power of

0:25.0

DMs because Instagram is a unique sort of social network because you have the power

0:29.6

and reach of Instagram Reals.

0:31.5

You have the level of conversion and driving conversations

0:34.2

through your Instagram stories and you have the close connections and

0:37.4

DMs where you can be in true dialogues with prospective customers. It's really

0:41.1

sort of a trifecta. You get the content that

0:43.9

broadcast to a large audience. You get the stories that allow you to

0:47.0

basically generate hand raisers and then you get the DMs that are going to

0:50.0

be a really wonderful space to have back and forth dialogue because we know

0:53.6

conversations lead to appointments and appointments lead to sales. Now today's

0:57.2

discussion is an interview. It's all about Instagram but I have a very special guest.

1:01.1

I'm going to be interviewing or interview is probably the wrong word. I'm going to

1:04.8

be having a back and forth conversation with one of my coaching peers. Coach Jeff

1:09.2

Bannon who's one of our Tom Ferry coaches and has just a world of knowledge when it comes to social media marketing

1:15.0

specifically on Instagram.

1:16.9

And let me tee this up for you.

...

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